Chroma ATE has for the 6th consecutive year earned a place among the Top 40 Best Taiwan Global Brands. Organized by the Taiwanese Ministry of Economic Affairs' Industrial Development Administration in collaboration with a leading brand valuation firm, this survey adopts the professional valuation model used for the well-known Best Global Brands survey. It incorporates both quantitative financial analysis and qualitative brand management analysis to help Taiwanese companies assess their brand value from an international perspective. This enables them to use their brand positioning in the global market as a growth indicator in their pursuit of international brand value.
Behind Every Breakthrough: Staying Ahead, Innovating Technology, and Creating Value
Chroma stays ahead of industry trends by strategically positioning itself in emerging sectors such as AI, semiconductors, optics, energy storage, and green energy. With its comprehensive solutions in precision measurement and smart automation, the company drives innovation in new technologies, supporting customers in developing cutting-edge products and ensuring their performance, quality, and success. Chroma acts as a key enabler for emerging technology industries and a trusted partner to industry-leading clients.
For instance, to meet the diverse needs of semiconductor advanced packaging processes, Chroma has developed its own integrated measurement technology BLiSTM. For wafer foundries, Chroma has adopted advanced AI technology to reduce false judgements during automated optical inspection (AOI) by as much as 90%, addressing significant cost inefficiencies inherent in traditional testing methods.
Promoting the Carbon Handprint Concept and Supporting Industry's Net-Zero Transition
Chroma leverages its precision measurement and smart automation solutions to support the net-zero transition across tech industries. Green design principles are integrated throughout product life cycles, including enhancing energy efficiency, improving performance, reducing product size and weight, and minimizing energy consumption during transportation and installation. Between 2020 and 2023, Chroma’s regenerative testing equipment has cumulatively reduced carbon emissions by 242,218 metric tons—equivalent to the carbon absorption capacity of around 534 NYC Central Parks.
Looking ahead, Chroma ATE will continue to invest in technological innovation and strive for sustainable development and value co-creation. The company remains committed to fostering a vibrant technology industry for the betterment of society and our world.
Chroma
Advancing Excellence
▲Chroma ATE's Special Assistant to the CEO, William Chang (left), receiving the 2024 Top 40 Best Taiwan Global Brands certificate
from Chou Yu-hsin, Deputy Director-General of the Industrial Development Bureau, Ministry of Economic Affairs
▲Chroma ATE's Corporate Marketing Center team members Jenny Liu (left) and Juno Hung (right) attending the ceremony